Sigma-Aldrich
Fluka & Supelco - Analytical Logo
Decrease Font Size Increase Font Size Email this page to a friend Printer Friendly Page
Analytical / Chromatography > Fluka - Analytical > Riedel-de Haën® Rebranding
Fluka and Riedel

Riedel-de Haën® Rebranding

Did you know

the winning Sigma-Aldrich team contains four of science's biggest brands?

including all Riedel-de Haën® laboratory reagents & chemicals

Rebranding football

...same products
...same quality

simply a different name!


Riedel Rebranding


You can find specific information on what is happening to each Riedel-de Haën product by referring to the online product detail page.

You can find this by searching on the product name or Riedel-de Haën product number.

 



Our objectives


  • Clear segmentation of our core product areas
  • Products aligned with our main brands
  • More consistent and easier-to-understand product groupings
  • Clear identification of intended use of products



Advantages


  • Easier to search and find products
  • Easier ordering
  • Better overview of our products
  • Easier to understand differences in products
  • Easier to identify best product for an application


What effect will this have?


  • Some products will move from one brand to another
  • You may see products arriving with a different label
  • You may be asked to use a different catalogue number for ordering
  • But you still get Sigma-Aldrich guarantee of fitness-for-purpose and value-for-money
  • Our production and quality management facilities in Germany and the rest of Europe remain the same
  • Quality and Service are still our top priorities


It won't happen overnight


  • We need some time to make these improvements
  • We ask for your understanding as changes are made
  • Our representatives are available to help with any changes that may affect you
  • Our web-site is a rich source of information for you


Ultimately we are making it easier for you to access our extensive product range & service


  • Easier to navigate our printed and on-line catalogues
  • Easier to find the product you need